Client Overview
Artisan Tile Company, a UK-based start-up specialising in high-quality, artisanal tiles, partnered with Fernbank in February 2024 as they launched into a highly competitive market. In less than a year, with Fernbank’s targeted Google Ads strategy, Artisan Tile Company transformed from a fledgling business into a thriving operation generating monthly revenues in excess £200,000 and reaching an impressive total revenue of £1.7 million through more than 10,000 orders.
Key Challenges
Market Entry: Entering the competitive tile market as a startup with limited brand recognition and market presence required a strong and highly targeted advertising approach.
Maximizing Ad Efficiency: With the need to quickly establish a foothold in the market, ensuring a high return on ad spend (ROAS) was crucial for sustainable growth.
Scaling Rapidly: As sales grew, scaling the campaigns to maintain performance and capitalize on demand became essential, requiring careful strategic adjustments.
Our Google Ads Strategy
To address these challenges, Fernbank developed a dynamic and highly tailored Google Ads strategy focusing on Google Shopping, Performance Max campaigns, and advanced AI applications:
Google Shopping Ads: To drive high-intent traffic and increase visibility, we set up robust Google Shopping campaigns. By optimizing product feeds and creating targeted ad groups, we captured attention at the critical buying stage, resulting in a high conversion rate for Artisan Tile Company.
Performance Max Campaigns: Leveraging Google’s Performance Max campaigns allowed us to target a broader range of users across the entire Google ecosystem, including Search, Display, YouTube, and Discovery. This multi-channel approach ensured maximum exposure for Artisan Tile Company, even with a limited initial budget.
AI-Driven Optimization: We incorporated AI tools to analyze campaign data in real-time, enabling quick adjustments to bids, keywords, and audience targeting. This level of optimization was key in sustaining high performance as we scaled the campaigns over time.
The Results
Total Revenue Generated: £1.7 million
Monthly Revenue Growth: Achieving over £200,000 in monthly revenue by month 11
Order Volume: 10,000+ orders, showcasing strong market penetration and customer loyalty
Exceptional ROAS: Our campaigns consistently delivered a strong return on ad spend, driving profit while scaling sustainably.
Fernbank’s work with Artisan Tile Company highlights the transformative potential of a well-executed Google Ads strategy. By utilising a mix of innovative AI, shopping, and multi-platform campaigns, we turned a start-up into a market leader in less than a year.
Fern Digital Group Ltd
2025
Registered in England | Company Number 13553733 | VAT Number 387382159