Key Challenges

Navigating a Regulated Healthcare Market: Advertising medical devices requires strict adherence to industry regulations and advertising policies, making it challenging to create compelling campaigns that comply with all guidelines.

Competitive Landscape: The pain relief market is saturated with various solutions, both pharmaceutical and alternative, necessitating a strategy that clearly communicates Biowave's unique value proposition.

Optimizing Modest Budgets: Achieving significant results with limited marketing budgets demanded efficient allocation of resources and high-performing campaigns to maximize ROI.

Our Google Ads Strategy

To overcome these challenges, Fernbank devised a multifaceted Google Ads strategy tailored to Biowave's goals:

Lead Generation Campaigns: We launched targeted search campaigns focusing on high-intent keywords related to drug-free pain relief, non-invasive treatments, and specific pain conditions. This approach attracted potential patients actively seeking alternatives to traditional pain management.

Shopping Campaigns: By utilising Google Shopping campaigns, we showcased the Biowave device directly to users, highlighting its features, benefits, and availability through approved clinics. This increased product visibility and educated consumers about the device.

Performance Max Campaigns: Leveraging Google's Performance Max allowed us to reach potential customers across all Google channels, including Search, Display, YouTube, and Gmail. This comprehensive approach ensured maximum exposure and engagement with the Biowave brand.

Conversational AI Integration: To enhance lead quality and nurture prospects through the sales funnel, we implemented conversational AI via email and SMS. This technology provided personalized follow-ups, answered common questions, and guided leads to take the next step, whether booking a consultation or making a purchase.

CRM Integration: We successfully integrated Biowave's CRM with our advertising platforms, ensuring seamless lead capture, tracking, and movement through pipeline stages. This integration improved lead management and allowed for more effective follow-up strategies.