Key Challenges

Competing in a Saturated Market: The property development market in South Yorkshire is highly competitive, requiring a distinctive approach to attract and convert prospective homebuyers.

Driving High-Quality Leads: Capturing buyer interest is just the first step; maintaining engagement and encouraging them to book show home appointments requires a seamless, personalized experience.

Showcasing Unique Selling Points: Effectively conveying the luxury, quality, and attention to detail in Fenwood’s properties through digital platforms demanded creative, detail-focused campaigns.

Our Meta Ads Strategy

Fernbank’s strategy for Fenwood Estates centered on engaging, high-converting Meta Ads and an advanced conversational AI follow-up process to increase show home appointments.

Meta Ad Campaigns with Facebook Lead Forms: We ran targeted Meta Ads designed to highlight the fine details, luxury features, and unique aspects of Fenwood’s new builds. By using Facebook Lead Forms, we simplified the lead capture process, allowing interested homebuyers to register interest with ease. These ads were strategically designed to showcase both the lifestyle benefits of Fenwood homes and new home buyer testimonials, fostering trust and appeal among potential buyers.

Conversational AI Follow-Up: Once leads were captured, we deployed AI-driven, personalized follow-ups via email and SMS to nurture leads and increase show home appointments. This conversational AI approach provided prospective buyers with immediate responses to questions, personalized reminders, and engaging content about the homes, creating a sense of exclusivity and urgency. The AI also tailored interactions based on buyer engagement, ensuring a seamless, informative, and conversion-focused journey from enquiry to appointment.

Social Media Engagement: Fernbank managed Fenwood’s social media channels, using platforms like Instagram and Facebook to showcase development updates, buyer testimonials, and lifestyle imagery. This ongoing social engagement reinforced brand awareness, driving additional interest and complementing the Meta Ads campaign.