Key Challenges

Advertising Restrictions: Promoting health-related treatments within a regulated landscape required careful ad copy and keyword selection to align with platform policies and maintain compliance.

Targeting a Specific Audience: Reaching individuals struggling with migraines and related conditions like cluster headaches required in-depth audience targeting and understanding of their unique pain points.

Reducing Costs & Improving Efficiency: gammaCore aimed to reduce their cost per conversion while increasing the overall conversion rate, balancing cost efficiency with high-performance lead generation.

Our Google Ads Strategy

Fernbank’s strategy for gammaCore focused on a finely tuned approach to reach individuals actively seeking migraine relief while maintaining compliance within the healthcare industry’s advertising standards.

Targeted Migraine-Related Keywords: Through extensive keyword research, we focused on terms closely aligned with migraine relief, such as "migraine treatment," "cluster headache therapy," and “pain management solutions.” By narrowing down high-intent search terms, we drove relevant traffic while minimizing ad spend on broad keywords.

Audience-Centric Ad Campaigns: We leveraged Google and Meta’s audience targeting tools to reach users who identified with specific health categories, including those interested in wellness, sleep, and physiological health. This approach enabled us to reach individuals more likely to benefit from gammaCore’s offerings, increasing relevance and conversion rates.

AI, Automated Email & Contact Campaigns: Once a lead entered the pipeline, our automated email campaigns played a crucial role in nurturing them through the customer journey. These campaigns provided informative content, personalized reminders, and timely follow-ups, significantly improving contact rates and conversions.